When it comes to marketing of quality homoeopathic or phytopharmaceutical medicines, no single entity or group can claim to have as rich a history, refined tradition and best ethical practices as Dr. Hamid General Homoeo (Pvt) Limited does. The company represents M/s Dr. Willmar Schwabe GmbH & Co.KG, Germany and its subsidiary M/s Deutsche Homoeopathie-Union (DHU) in Pakistan and is the largest importer of homeopathic medicines in Asia, including India.
The company handles and controls about 70% market of imported homoeopathic medicines in Pakistan. The range of medicines imported by the company varies from simple generic homoeopathic remedies as Aconite and Belladonna for colds and fevers to branded phytopharmaceutical products like Valexan and Prostakan for depressive disorders and prostate related problems respectively.
With its head office in Karachi, the company has a well-managed branch in Lahore and from Karachi to the picturesque northern areas, whether it is the cities and towns along the Indus River plain or the coastal belt in the south or the mountainous region in the north or highlands and terrains in the west, the company has a chain of distributors/dealers in all cities and towns of Pakistan. The number of employees exceeds well over 50. In order to reinforce its marketing activities, the company has set up a separate marketing department headed by a General Manager who is responsible for market research, sales promotion and customer services.
The company regularly arranges seminars and symposia to update homoeopaths from time to time on the latest developments in the field of alternative medicine.
The company has established a reference library in Karachi which has a good collection of books on homoeopathy and auxiliary medical sciences and also maintains a homoeopathic clinic to provide access to good homoeopathic care at affordable rates. The Company plans to bring out a Quarterly Journal on Homoeopathy which will carry peer-reviewed articles on different aspects of homoeopathy in print as well as electronic version.
The Company’s incorporation in 1990 marked the pinnacle of an experience of three generations in the field of marketing of homoeopathic pharmaceuticals spread well over a century. The Company’s sister concern namely General Homoeo Stores (GHS) started its operations in Karachi (and in other parts that later came to form Pakistan) as back as in the year 1936 in the Ram Bagh (now Aram Bagh) area of Karachi as a branch of GHS, Delhi, the capital of what was then called British India. Established in Delhi and later shifted to Pakistan by late Dr. Abdul Hamid, the business of GHS was ably managed, strengthened and extended by his son Dr. Abdul Moid Hamid, T.I., from 1960 to 1977. It was during the incumbency of Dr. A.M. Hamid as the CEO of GHS that homoeopathy got official recognition through the passage of the 1965 UAHP Act.
GHS has had the distinction of representing world-renowned manufacturers of homoeopathic medicines like Dr. Willmar Schwabe GmbH & Co. KG, Dr. Madaus AG, Boericke & Tafel, Luyties Pharmaceuticals, etc, before and after creation of Pakistan. After emergence of two independent states namely India and Pakistan in August 1947, late Dr. Abdul Hamid decided to wind up his business in India and move to Pakistan. The decision to opt for Pakistan proved to be a right one as homoeopathy was greeted with warm acceptance in the newborn country. The growing business necessitated establishment of another concern namely Dr. Hamid Homoeopathic Stores. But the summit of efflorescence was reached in 1990 when the third company, Dr. Hamid General Homoeo (Pvt.) Limited, was incorporated.
The company proudly cherishes the refined traditions and best ethical practices in marketing of quality homoeopathic and phytopharmaceutical products and has grown from strength to strength with each passing year. For Dr. Enamul Haq, the CEO of the Company since May 1997, marketing of homoeopathic medicines is not mere a business activity but a passion to keep alive the rich legacy and further enhance and build up the goodwill and reach of the company.